澳门银河网站准备了本隐私声明来解释如何, why, 当澳门银河网站收集您的数据为澳门银河网站的受众提供有针对性的广告服务时, 以及你对这些数据的权利.
How We Use the Data We Collect
We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, 或设备提供最相关的广告给你和, in turn, 提高广告客户广告活动的效果. 具体来说，澳门银河网站将这些数据用于:
- Targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads. For example, we may show you ads for your favorite shopping site (or similar sites we think you may like) during lunch or commute hours.
- 频率上限:确保你不会多次看到相同的广告.
- 排序:如果你正在播放一系列广告, 确保澳门银河网站接下来给你看的是正确的广告.
- Cross-device matching: Identifying different devices that are likely to be associated with you so that ads can be targeted, 在这些设备上进行封顶和排序, 这样就可以衡量和分析竞选活动的效果. For example, cross-device matching helps us NOT show you ads for the shoes you were looking at on your phone but already purchased on your tablet. 相反，澳门银河网站将试着向你展示即将到来的铁人三项的广告，在那里你可以把这些鞋子工作. It also helps us match devices so we can honor your opt-out choices across all devices we know are connected to the opted-out cookie. You may opt-out of being targeted in the above “cross-device” and “cross-channel” ways by employing the respective opt-out techniques we describe in the “您的选择和选择退出定向广告” section below.
- Attribution: Monitoring when, where, and at what price we served certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy. For example, being able to measure if a certain ad campaign (the ads shown and to whom they were shown) actually sold more soccer balls for ACME Soccer Ball Co.
- Reporting: Providing Advertisers insights into how their ads are performing and gain insights into their customers. 报告可能包括广告指标，如印象, clicks, 和转换(但广告主可以定义“转换”，例如, for example, a sale or a white paper download, 或与实际或推断的销售相关, site visit or store visit). This data allows an Advertiser to determine if an ad is not performing well (customers are not clicking on it), 这样广告商就可以看到这些数据并更新广告(也许是更好的交易)!). 对于特定的cookie数据, we limit reporting to cookie activity on the specific Advertiser’s website and which ads were shown, 是否有人参与这些广告.
- 许可数据:澳门银河网站可以许可澳门银河网站收到的任何信息, 创建或收集给澳门银河网站的客户或其他第三方. For instance, 如“澳门银河网站收集哪些数据”一节所述, 当澳门银河网站从第三方接收电子邮件地址或派生电子邮件地址时, 澳门银河网站可以授权给澳门银河网站的客户.
- 管理澳门银河网站的公司运作. As to information we collect in our corporate capacity – our own B2B lists of customers and prospective customers – we use that information to conduct our business operations and communications. 请参阅澳门银河网站的网站隐私声明，了解更多澳门银河网站如何使用这些信息.
您的选择和选择退出定向广告
澳门银河网站认识到您的在线隐私对您有多重要, so we offer the following options for controlling the targeted ads (sometimes called “interest-based ads”) you receive and how we use your data.
Opting-out of this type of advertising through the below methods will not prevent you from seeing ads, 但这些广告可能相关性较低，因为它们不是根据你的兴趣量身定制的. 例如，这些广告可能是随机生成的，也可能是基于你正在访问的网页.
- Web browser: You can opt-out of receiving personalized ads (including retargeted ads) served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking here. 请注意，此“选择退出”功能是浏览器特定的，并依赖于“选择退出cookie”。, thus, 如果您在选择退出后删除了cookie或升级了浏览器, you will need to opt-out again. If you use a Safari browser, 也请参阅有关澳门银河网站的无cookie技术选择退出的说明, below.
- Cross Device Opt- Out: 在某些情况下，澳门银河网站可能会将多个浏览器或设备链接给您. 如果您在浏览器或设备上选择退出，澳门银河网站有其他设备或浏览器链接到您, 澳门银河网站将把您的选择退出决定扩展到任何其他链接的浏览器和设备. 因为澳门银河网站只在某些情况下跨浏览器和设备链接用户, there could be cases where you are still being tracked in a different browser or device we have not linked, 澳门银河网站把你当作一个不同的用户.
- Mobile Device Opt-Out: To opt-out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:
- iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting; and
- For Android devices with OS 2.2或更高版本和Google Play Services版本4.0 or higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”.
- 行业退出工具和自我监管:
- We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, 包括澳门银河网站可能通过DAA网站作为广告合作伙伴与之合作的一些公司 here.
- We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, 包括一些澳门银河网站可能通过DAAC网站作为广告合作伙伴与之合作的公司 here.
- Finally, we also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt-out via their ”Your Online Choices” website here.
- Note to Safari Users. When you opt-out on a browser, we, other advertising platforms, and other third parties, generally place a cookie on your browser instructing us not to use your other online behaviors to customize the ads you see. However, 如果您使用的是Safari浏览器, opt-out cookies that are set for purposes of restricting this type of advertising may be deleted prior to their intended expiration date; we have no control over these browser controls or cookie deletions.
- Do Not Track Disclosure: 一些网络浏览器允许用户向他们访问的网站发送“请勿跟踪”信号. 澳门银河网站目前不回应这个信号.
- 提醒居住在欧洲地区的用户: 如果您位于欧洲领土，您还将享有额外的数据保护权利. These are described under the “欧洲领土居民信息:澳门银河网站的法律基础和您的权利” section below.
Data Retention
CRM Data: 澳门银河网站是CRM数据的处理者，澳门银河网站代表广告商持有这些数据，例如电子邮件地址列表. 澳门银河网站将保留此CRM数据，直到广告商要求澳门银河网站删除此数据.
移动标识符和Cookie标识符: Cookie identifiers we collect expire (and are then deleted) 13 months from the last time your device accessed a Digital Property using our technology. 如果您在13个月的有效期内访问另一个使用澳门银河网站技术的数字财产, 然后有效期将被重置，并从该日期开始计算. 移动标识符的有效期由终端用户在自己的设备上控制.
与手机相关的个人数据和与浏览历史记录相关的Cookie标识符: 澳门银河网站会在12个月后删除与手机和cookie标识符相关的个人数据. 例如，您访问过的广告商网站或您可能点击过的广告等数据.
与实时投标有关的个人资料: Data logged for a particular submitted bid or a received real time bid request (including cookie identifiers, mobile identifiers, the advertisable bid on, 而广告(或显示给最终用户)将在30天后删除.
与展示广告有关的个人资料: 为显示广告(包括cookie标识符)而记录的数据, the advertisable won or displayed to the end user as well as data indicated whether an end user clicked on the particular advertisable displayed) are deleted after 12 months.